There is no need to explain its name.
Its full name is Antennaria howellii Greene ssp. canadensis (Greene) Bayer or Canadian pussytoes.
Quite the mouthful.
This one prefers the eastern side of the country.
It tends to prefer rocky or open areas and therefore is suitable to rock gardens or perhaps scree gardens. I am hoping it will survive in a sunny dryish location along with some ferns and wild ginger. I know, I know, it doesn't sound very scree-ish but it's the best I can do.
Apparently there is a pink form. Ooooh!